Sunday, June 06, 2010

One of the Best Uses of: Sleepyhead by Passion Pit

My vote is for the Little Big Planet 2 Announcement Trailer. While I am not an owner of a PS3 or Little Big Planet, a good friend of mine has got a lot of mileage out of it and has created some good levels. The first time I heard the song "Sleepyhead" by passion Pit was in the first round of commercials for the Palm Pixi. However, the song didn't get me excited about the product itself; although I have gone on to buy a Palm Pre Plus through Verizon (of which I will dedicate a post to in time). The Song does a great job getting me excited for fans of Little Big Planet 2 and the changing adventures of the main protagonist: Sack-Boy.

The song fits well into the marketing of the game for its epicness of creativity and customization through the driving beats in the background of the song. The creator did a great job of linking moments from the game to the song.
So to wrap things up; this is (IMO) the best use of Passion Pit's Sleepyhead song in the use of marketing a product. Whomever attempts to use the song again for an IP, should consult this video to try an out due what was done, or choose another song. I hope the artists have gotten plenty of exposure from these marketing materials, and compels them to put out more tracks for our enjoyment.
As for Little Big Planet; I saw some great level designs based on ABC's Wipeout that were really well done and I am sure it will continue to be a great platform for beginning, amateur, and experienced game designers the world over. LBP 2 is expected to drop Winter of this year.

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